Student Short Biography
(Max 250 words)
Biography: John Thairu Ndungu
John Thairu Ndungu was born on 29th September 1988 in Nyandarua, District. His parents Margaret Wanjiku and David Ndungu were agriculturalist and fashion designer respectively within Nyahururu area. John grew up in Leshau Pondo, Nyandarua North where his parents settled. He attended Raichiri primary school and completed in 2003 with a total of 346 marks out of 500.
He joined Raichiri secondary school where he completed in 2007 and scored a B+(Plus).
He joined Kisii University in 2009 where he studied Business and Management - Banking and Finance option. He graduated in 2013 with a Bachelor's degree second class upper division.
As a university student, he also engaged in KASNEB private studies and did CPA up to section 4 (Part II).
John has been active in business development working with different companies. He has worked with Faulu bank, Mars Wrigley Confectionary and currently working with Platinum Credit Ltd as a Business Development Manager.
John decided to further his education and choose University of Nairobi to expand his knowledge. He undertook a Masters of Arts in Project Planning and Management offered by the University of Nairobi.
John is a passionate business developer, project manager, accountant and a trainer in the field of entrepreneurship dealing with SMEs and start-up projects.
Thesis / Project Title
INFLUENCE OF BUSINESS INFORMATION MANAGEMENT PRACTICES ON PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN NAKURU TOWN EAST SUB COUNTY, KENYA
Thesis / Project Abstract
(Max 250 words)
ABSTRACT
SMEs are getting more relevance as widely known in terms of creating jobs, wealth creation, and the development of innovation. The contribution of business enhancement information is considered a critical factor in the success and survival of small and microenterprises. Nevertheless, not much is known about the level by which small business owners use business enhancement information knowledge practicing in coming up with various business management decisions in order to influence performance of small and Micro enterprises in Nakuru central sub county. The study aimed at examining the influence of utilization of business enhancement information on the performance of micro and small enterprises (SMEs) in the town of Nakuru. These small and micro enterprises play important role in the economic development of a county yet it is generally accepted and known for a high mortality rate of SMEs which last less than two years. Due to this high rate of failure, it becomes important to research the influence of utilization of business enhancement information on the performance of SMEs in Nakuru Town East Sub County, Nakuru County. The purpose of this research was to explore the factors affecting performance of small and micro enterprises in Nakuru Town Eastl sub county. The objectives were; To establish the extent to which utilization of market dynamics influence performance of SMEs in Nakuru Town East sub county, to determine how utilization of financial information influence performance of SMEs in Nakuru Town East sub county, to examine how utilization of business enhancement information influence performance of SMEs in Nakuru Town East sub county, and to assess how utilization of infrastructural information influence performance of SMEs of Nakuru Town East sub county. The study employed a descriptive research design to achieve the objectives. The target population under study was the 448 traders within Nakuru Town East sub county. The study used a questionnaire to collect the required data from a sample of 116 SMEs. The data collected was coded, quantified and analyzed quantitatively and qualitatively. Quantitative data was analyzed by the use of statistical package for social sciences (SPSS). The study concluded that influence of utilization of business enhancement information on the performance of SMEs in Nakuru Town East sub county was able to recommend the government to start offering basic business and financial management skills as this made it possible for the entrepreneurs to make investment decisions that are informed. This study also benefited entrepreneurs to exploit and recognize the opportunities that are available. The other key factors that were found to affect businesses in Nakuru Town East sub county positively are: utilization of market dynamic information, utilization of strategic business enhancement information, financial information and infrastructural information.
Student’s Google scholar link
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Other relevant academic links
Research Supervisors
Dr. Anthony W. Ndungu
